Comparison

SendPing vs Amazon SES

Amazon SES is raw email-sending infrastructure from AWS — the lowest per-email price available, with everything above the SMTP/API layer left for you to build.

Side-by-side comparison

Feature and pricing comparison between SendPing and Amazon SES
FeatureSendPingAmazon SES
Free tier3,000 emails/month (100/day), unlimited contacts, 1 domain — no card requiredNew AWS accounts only (12 months)
Entry paid plan$14/mo — 50,000 emails, unlimited contacts, 10 domains$0.10 per 1,000, pay-as-you-go
100k emails/month$24/mo (Pro 100k) · $63/mo (Scale, 1000 domains)≈$10 at 100k — plus everything you must build around it
Extra volume$0.90 per 1,000 emails — credits never expirePure usage billing
Transactional + marketing in oneAPI sends, campaigns, automations, and audiences in every planNeither — sending infrastructure only
Contacts & audiencesUnlimited stored contacts on every plan✗
AutomationsIncluded — visual automations, 10,000 runs/month✗
A/B testing✓✗
Inbound receiving✓Raw inbound to S3/SNS (you parse)
Event webhooksSigned webhooks: delivered, opened, clicked, bounced, complained, unsubscribedVia SNS topics you configure
Official SDKs8 languages + CLIAWS SDKs
Log retention30 days on every planNone — you store events yourself
Dedicated IPAdd-on on Scale — Custom quoteExtra, self-managed warm-up
INR billing for India✓✗

Amazon SES pricing and features summarized from public pricing pages, last checked 2026-08-02. SendPing figures come from the live plan catalog.

Where Amazon SES shines

  • Unbeatable unit economics at very large volume — $0.10 per 1,000
  • Deep AWS integration: IAM, SNS, CloudWatch, regions everywhere
  • The infrastructure many email products (and their customers) ultimately ride on

If you send tens of millions of emails a month, employ people whose job is deliverability, and want to own the whole stack on IAM-governed infrastructure, SES’s unit price is unbeatable and the control is total. SES is what infra teams build on; SendPing is what product teams ship with.

Why teams pick SendPing

  • SES is a mail pipe, not an email product. There is no campaign composer, no audience or contact management, no segments, no templates UI worth the name, no automations, no A/B testing, no polls. With SES you build all of that; with SendPing you get it in the plan.
  • Suppression, bounces, and complaints are your problem on SES. On SES you wire SNS topics to Lambda, store bounces yourself, and enforce your own suppression before every send — get it wrong and AWS pauses your sending. SendPing tracks delivery, bounces, complaints, and unsubscribes automatically and suppresses them on every future send.
  • The sandbox and reputation dance disappears. New SES accounts start sandboxed with production-access request forms, per-second rate limits to manage, and reputation dashboards to babysit. SendPing onboarding is: verify a domain, get an API key, send.
  • Support without an AWS support plan. Real help on SES requires a paid AWS support tier. SendPing includes ticket support on every plan and Slack support on Scale.
  • Total cost is closer than the sticker price suggests. By the time you run the Lambda/SNS/DynamoDB suppression machinery, the template rendering service, the tracking redirects, and the dashboards SES lacks, most teams have spent far more in engineering time than a SendPing plan costs.

Pricing at a glance

SendPing

Free: 3,000 emails/month (100/day), unlimited contacts, 1 domain — no card. Paid from $14/month for 50,000 emails; 100,000 emails from $24/month; Scale at $63/month adds 1,000 domains, priority support, and the dedicated-IP add-on (Custom quote/30 days). Extra volume via credits at $0.90 per 1,000 — they never expire.

Amazon SES

Pay-as-you-go: $0.10 per 1,000 emails (plus data transfer and attachment charges). Free tier applies only to new AWS accounts (3,000 message charges/month for 12 months). Dedicated IPs, and virtually everything else, cost extra.

Last checked 2026-08-02 against Amazon SES's public pricing.

Frequently asked questions

Isn’t Amazon SES far cheaper than SendPing?

Per email, yes — $0.10 per 1,000 is the floor of the market. But SES ships no suppression management, no contact storage, no campaign tools, no tracking UI, and no support. Teams switch to SendPing when the engineering time spent rebuilding those exceeds the plan price, which happens quickly below tens of millions of emails.

Can I start on SendPing and move to SES later?

Yes — that is a rational path. Standard email (verified domain, DKIM/SPF/DMARC, webhook-driven events) is portable; nothing in SendPing locks your list or templates in.

Does SendPing handle the SES sandbox problem?

You never see a sandbox: verify your domain, and your plan defines your sending limits. Anti-abuse review happens behind the scenes without production-access request forms.

What does SES not include that SendPing does?

Contact/audience management, segments, campaigns, automations, A/B testing, polls, template management, open/click tracking with a UI, automatic suppression, 30-day searchable logs, signed webhooks, 8 typed SDKs plus a CLI, and support.

Who should genuinely choose SES?

Very-high-volume senders with dedicated deliverability engineering, teams with strict IAM/VPC governance requirements, and platforms building their own email product on top of raw infrastructure.

Thinking about moving? Read the step-by-step Amazon SES alternative guide.

Try the Amazon SES alternative that includes everything

Free tier with 3,000 emails a month — API, campaigns, automations, and webhooks included. No card required.